Dear Cleo.

Dear Cleo, a newly established hair accessory brand, embraces feminine strength and elegance, celebrating women as the driving force of humanity. Inspired by the legacy of Cleopatra, the brand symbolizes timeless essentials for everyday women, reflecting charm and leadership through its visual identity and narrative.

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Engaged to develop Dear Cleo's branding, packaging, web design, and visual storytelling, the goal was to create a

brand persona that resonates deeply with its audience. The design approach merges historical reverence with contemporary elegance, utilizing art direction, photography, and web design to convey a narrative of empowerment and sophistication. The website serves as a canvas for storytelling, capturing the essence of sisterhood and the elemental power of nature, positioning Dear Cleo as an emblem of resilience and beauty in every season and occasion.